How to sell products in European supermarkets

🛒 How to Get Your Products Listed in Major European Supermarkets (Complete Guide)

Do you own a food product and dream of seeing it on the shelves of Carrefour, Lidl, or E.Leclerc? Distributing in large chains may seem like a distant goal, but with the right strategy, it's an achievable reality.

In this guide we explain to you Step by step how to offer your products (snacks, organic, gourmet, etc.) to the main European supermarkets, what they need from you, how to contact them, and what mistakes to avoid.

✅ 1. Meet the main actors

Europe is dominated by large supermarkets and international purchasing groupsHere are some of the most relevant ones:

🎯 Tip: Start with supermarkets in your country or region where you can easily deliver and scale.

🔗 2. Use supplier forms and portals

Many supermarkets have them. specific forms or portals for new suppliersHere are some:

• 🧾 Carrefour Supplier Contact Form

• 🧾 Lidl: “Becoming a supplier”

• 🧾 Tesco: Become a Supplier

• 🧾 Mercadona: Contact by email

• 🧾 Biocoop France: Become a supplier

Remember to include in your first message:

• A brief presentation of your company

• What product do you offer (type, format, flavors)

• Certifications (bio, IFS, BRC, etc.)

• Production and delivery capacity

• Where you currently sell (if applicable)

📦 3. Are you ready to produce at scale?

European supermarkets They require consistency, quality and large volumesBefore offering your product, ask yourself:

• Can I deliver thousands of units on time?

• Do I have adequate machinery for increased production?

• Can I label in multiple languages if required?

💡 In ARC Distribution We advise you throughout the entire production process. If you have large orders or need to adapt your factory to produce more, we can help you with machinery for:

• Processing (mixers, grinders, filleting machines)

• Automatic or manual packaging

• Labeling and weighing

• Cutting, grinding or pressing ingredients

🔧 Discover our machinery here:
👉 https://distribucionarc.com

🌿 4. Is your product organic, gourmet, or artisanal?

Perfect! There are many chains in Europe. specialized in differentiated products, as:

• Biocoop

• Denn's Biomarkt

• NaturaSì

• Veritas

These stores are looking for certified organic products with a history, local origins, or sustainable packaging. Contacting them can be easier than going directly to the giants.

🤝 5. Participate in fairs and B2B platforms

Attend food fairs Or registering on professional platforms brings you directly to buyers. Some options:

• 🌍 SIAL Paris

• 🇩🇪 Anuga Cologne

• 🌱 Biofach Nuremberg (organic)

• 🤝 PLMA (white label)

• 💻 Wabel / Needl

• 📦 RangeMe

❌ 6. Common mistakes when offering your product

• Not preparing a professional dossier (photos, technical sheet, certificates)

• Not having prices ready for large scales

• Offering without knowing the buyer of the correct category

• Showing up without knowing the supermarket's assortment

• Not having packaging adapted to European standards

💬 Conclusion

Getting into a European supermarket isn't impossible. It requires strategy, preparation, and a quality product ready to scale.

From ARC Distribution We support you so that if you receive a great distribution opportunity, You have all the necessary machinery to meet the required volumes.

📩 Do you have a food product that could go far? Write to us so we can help you scale your production:
👉 Contact ARC